The Human Factor
Dr. Rhoda Davidson and Dr. Bettina Büchel (IMD) Elucidate how to become an Effective Strategic Sponsor and Avoid The Seven deadly sins of Sponsorship
Issue Date - 01/05/2011
Should corporate executives be held responsible for their company’s strategic initiatives? One would think so. Yet, only 31 per cent of individuals questioned recently felt that their management was effectively assuming this responsibility.
This is a frightening statistic, considering that strategic initiatives are the backbone to a company’s strategic goals. What can executives do to improve the management of strategic initiatives? Typically all major strategic initiatives have a high-level sponsor who oversees the task of the team and is directly accountable to the executive board. We found that this role is critical and much more demanding than most executives imagine. ...........................
Originally posted by Dr. Rhoda Davidson and Dr. Bettina Büchel (IMD)
IIPM | Arindam Chaudhuri |
